The best strategy to increase brand awareness is to educate consumers about the uniqueness of your brand culture and how this culture differs from other brands. Without greater awareness of culture, ...

Nostalgia is comprised, it’s been said, of pleasant memories for things that never happened. Which is why eyebrows arch when fashion designers embrace the aesthetic of a particular decade: As any ...

NEW YORK, Sept 6 (Reuters) - Five menswear designers helped kick off New York Fashion Week on Friday, with designers citing influences as eclectic as Zanzibar beaches, the 1970s, and their own dreams.

An otherwise pleasant stroll up Madison Avenue one recent Sunday turned into a 1970s flashback for Ralph Auriemma, the creative director of classic-suit purveyor Paul Stuart. Gazing into the windows ...