Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Amilcar has 10 years of FinTech, blockchain, and crypto startup ...

One of the buzzwords around BI (business intelligence) software — analytics — has been through the linguistic grinder, with vendors and customers using it to describe very different functions. The ...

The analysis and reporting of website activity. Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files and ...

This article is published by AllBusiness.com, a partner of TIME. What is "Predictive Analytics"? Predictive analytics is a branch of advanced analytics that uses historical data, statistical ...

This article is part of the collection: Crossing the Finish Line: Stories on Student Success and What Colleges Are Doing to Get There. When students interact with digital learning environments, they ...

As a webmaster, Google Analytics provides you with many statistics that you can use to analyze the traffic that visits your website. One of the metrics that you will find in the content section of ...