Not investing in B2B brand-building also allows competitors to fill the gap and establish a leadership position. So, if and ...

Key insights for B2B marketing, sales, & product leaders in 2026: AI risks, content shifts, influencer budgets, and ...

Describe a grand vision of doing business with thousands of suppliers over the Web, and you'll be shown the door. Show potential customers that they can cut costs immediately with software that can be ...

Anyone with their finger on the pulse of technology will not have failed to notice the explosion in the growth of mobile apps in recent years. But how does this translate in the world of B2B? Well, ...

Namita Tiwari is a marketing expert and business strategist with 21 years of experience with top technology players across the globe. The complexity and length of business-to-business buying cycles ...

Forrester (Nasdaq: FORR) today opened calls for nominations for its 2026 B2B Return On Integration (ROI) Honors and B2B ...

In June 2025, the Data (Use and Access) Act received Royal Assent, marking a pivotal moment for B2B marketers navigating an increasingly complex data environment. This legislation goes beyond mere ...

According to Forrester’s State of B2B Events 2025 report, 68% of global marketing leaders say their event budgets are flat or ...

Discover how AI is transforming account-based marketing by enhancing precision, speeding execution, and redefining the ...

Microsoft's new deliverability requirement will have an outsized effect on B2B marketers, with other additional recommendations also likely to impact them more than their B2C counterparts. Let's break ...

Sachin Sharma, Head of LinkedIn Marketing Solutions India, shares how India’s B2B marketing landscape is shifting toward ...

Resonance today announced the launch of GEO Search, a free tool that allows B2B brands to see exactly what generative AI models say about them during the buying process and what drives visibility.