The qualities that make B2B software easy and enjoyable to use are the same ones that enable companies to organically reach new customers and keep the customers they have. The Fast Company Executive ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Here’s a B2B e-commerce paradox: The fastest and cheapest solutions to problems often become ...

Emerging trends show that B2B software buying preferences are changing. Companies are more thorough about new software investments and would welcome as much information as possible to guide buying ...

As Forbes defines it, the consumerization of IT is the propensity for users’ experiences with technology as consumers to impact their expectations regarding their technology experiences at work. And ...

HenQ, an Amsterdam-based VC that invests in European B2B software startups typically at seed and Series A, recently disclosed the first close of its fourth fund at €70 million. The final close is ...

Historically, there has been a distinction between business-to-consumer (B2C) software and business-to-business (B2B) software, but in recent years, the line between the two has fast been fading, if ...

CHICAGO--(BUSINESS WIRE)--G2, the world’s largest and most trusted software marketplace, today announced it has partnered with Profound to equip B2B software companies to shape their answer engine ...

Global Exchange Services has introduced a new version of its business-to-business e-commerce network that adds features gained through its acquisition of Haht Commerce. The B2B software specialist, a ...

Small and midsize B2B software companies use Twitter the most of all the major social networks, according to a recent report from Blurbi. The analysis of the social media accounts of 400 software B2B ...