Effective project management requires a multi-faceted approach to gauge baseline performance and track improvement. A balanced scorecard is a tool designed to assist management by measuring a variety ...

A balanced scorecard is a systematic approach to tracking the effectiveness of your organization's implementation of its strategic vision. Other models for this type of self-assessment have been in ...

"Not more clever management tools!" our partners cry. But the balanced scorecard, I believe, is worth a good look. After all, millions of businesses have used it, so why would we not? What is the ...

Definition: A set of principles and analytic techniques for improving an organization’s performance in four general areas: financials, customers, learning and internal processes. What it means: ...

Campbell, Dennis, Srikant M. Datar, Susan L. Kulp, and V.G. Narayanan. "Testing Strategy with Multiple Performance Measures: Evidence from a Balanced Scorecard at ...

The balanced scorecard tracks all the important elements of a company’s strategy—from continuous improvement and partnerships to teamwork and global scale. And that allows companies to excel. by ...

Kaplan, Robert S., and David Norton. "Why Does Business Need a Balanced Scorecard? Part I." Journal of Strategic Performance Measurement (February/March 1997): 5–11.

An important but elusive concept is how best to measure the overall performance of an organization in real time. Some years ago, Kaplan and Norton first presented the idea of the balanced scorecard; a ...

No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...