In the case of his young salesman, the strategy appealed to their clients' emotions. "We are selling to middle-aged men, ...

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved. With sales teams more important than ever, it ...

When you’re a business development leader, it's important to develop specific strategies that will move your business forward via the types of products and services it has to offer current and ...

Skaled Consulting CEO Jake Dunlap recommends ChatGPT in sales for its custom-GPTs feature. He said ChatGPT could help with deal preparation, understanding trends, and speeding up research. For sales ...

According to the National Retail Federation, holiday sales increased 4% in 2024 to a record $994 billion during November and December alone. That make-or-break moment for the retail industry proves ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Kathleen Elkins Every time Kathleen publishes a story, you’ll get an alert straight to your ...

The Tulsa World Media Co. is offering a free seminar for business owners and local marketers on the latest digital trends — from AI to streaming — to increase sales. John Lich is the president of the ...

An account management strategy dictates how you handle your company's accounts. Learn how to prioritize your accounts and keep your business on track.