Corporate-level strategy and business-level strategy are operationalized in terms of interindustry and intraindustry variation, respectively. Variables representing both levels of strategy are used in ...

The course examines the art and science of strategic management and business planning. It also explores the formulation, communication, and implementation of both corporate and business-level strategy ...

Athletic apparel company Lululemon’s marketing strategy includes cupcakes, camp outs, dances and running clubs. Last week it took the unusual step of organizing an overnight camp-out in upscale ...

The MarketWatch News Department was not involved in the creation of this content. FAIRFIELD, Conn., July 11, 2025 (GLOBE NEWSWIRE) -- Save the dates! C-level executives from across North America who ...

A Director of PMO & Product and a Director of Commercial Management join atNorth's management team to ensure the business' strategic growth plans are executed effectively and responsibly. REYKJAVÍK ...