Corporate-level strategy and business-level strategy are operationalized in terms of interindustry and intraindustry variation, respectively. Variables representing both levels of strategy are used in ...

In one of my recent LinkedIn discussions about business strategy, a commenter lamented: “Unfortunately, many of the strategic plans we see are no more than a mish-mash collage of ‘individual level’ ...

The course examines the art and science of strategic management and business planning. It also explores the formulation, communication, and implementation of both corporate and business-level strategy ...

Athletic apparel company Lululemon’s marketing strategy includes cupcakes, camp outs, dances and running clubs. Last week it took the unusual step of organizing an overnight camp-out in upscale ...

The right business development strategies can make all the difference in your company's growth and long-term success. However, some of the most effective strategies—like getting feedback from your ...