As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, ...

Ebooks can be written about nearly any topic, for any niche, and for any business. Follow this step-by-step process to create amazing ebooks for your brand. If your goal is to convert more website ...

Different content formats are most effective for different phases of the conversion funnel, and best-in-class marketers know how to offer the best content marketing experiences to the right audience ...

While it is always a good idea to refrain from putting all of your marketing eggs in one basket, content is still one that should be a primary focus. It is not only a way to engage a dedicated reader ...

Opinions expressed by Entrepreneur contributors are their own. The startup landscape is constantly evolving, and to stay competitive, entrepreneurs, investors, marketers and business leaders must stay ...

Many brands consider publishing eBooks and whitepapers to engage and educate their target audiences, but which content type performs best? When it comes to advancing your content marketing strategy, ...

Digital marketing agency TwentyTwo Digital has launched the fourth installation of its ‘Digital Trends’ eBook revealing the ever-changing consumer preferences and the rise of AI content and CGI ...

Opinions expressed by Entrepreneur contributors are their own. Content marketing has evolved from a buzzword into a major component of marketing strategies for companies of all sizes. Thirty-seven ...

Your business likely has pieces in its content arsenal that have fallen flat or aren’t performing as well as they could. The content could be fluffy or too high level. Maybe it’s uninspiring or boring ...

Much like social media of a few years ago, there are two words that are currently making their way around cyberspace and marketing halls - hallowed or otherwise. The two words are of course: content ...