If your strategy still relies on discount-heavy, one-size-fits-all campaigns, you’re not just leaving money on the table; you’re bleeding potential.

MANHATTAN — When Manhattan city commissioners last week authorized research into adding sexual orientation and gender identity to the city's list of protected classes, the process hung up on one point ...

She said the changes aim to provide clarity for commuters and ensure station names match the neighbourhoods they serve.

One think I can say about the IdM discipline and those who practice it — we do love to keep chewing the same bone over and over. Earlier this month, on the “community” mailing list for Identity ...

Every fall, high school students across the United States begin the tedious process of applying to college. From writing personal statements to submitting test scores and grade point averages, there’s ...

Opinions expressed by Entrepreneur contributors are their own. A brand identity consists of the business values, and how the brand communicates those values through its products and services. It’s ...

The only people eligible to define Egyptian identity are Egyptians themselves, celebrating both customs in common and a rich and plural heritage.

Q: We've recently been presented with some very attractive opportunities that have the potential to really grow our company. How should we evaluate these? A: Let me offer you congratulations—and ...