A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement A business plan is also a ...

The definition of a business plan may vary from one person to the next. While some say it is the framework of a business, others may say it is just a lengthy document that is reviewed only once. The ...

As marketers are tasked with the challenge of doing less with more, there’s an increasing demand to quantify the value of social media. Here’s a guide to mapping a social media strategy with ...

Formulating a detailed recovery plan is the main aim of the entire IT disaster recovery (DR) planning project. It is in these plans that you will set out the detailed steps needed to recover your IT ...