Havas is reportedly in preliminary talks with WPP over a potential strategic arrangement, according to media reports.

Global advertising expenditure is on track to grow by 10.7% in 2024, reaching an unprecedented $1.08 trillion, according to the latest report from WARC. This growth represents the strongest rate in ...

WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

Media inflation is expected to drive a 4.6% increase in global adspend in 2024 to $752.8 billion, according to Dentsu’s December Global Ad Spend Forecast. Digital is forecast to represent 58.8% of the ...

WPP is a multinational advertising and public relations company offering marketing and branding services worldwide. The company's share price and growth trajectory has been materially impacted by the ...

The Kellogg Center for Global Marketing Practice helps academic and marketing professionals work together to solve real problems with academic rigor and disseminate what is learned. GMP promotes ...

Facebook’s global advertising revenue is forecast to surpass $100 billion in 2024, according to WARC Media’s latest “Platform Insights” report. If achieved, that would make the Meta-owned platform the ...

He will bring more than 20+ years of experience to help shape the Comcast Advertising, Effectv and FreeWheel brands in response to the shifting multiscreen TV landscape NEW YORK--(BUSINESS ...

SAN MATEO, Calif.--(BUSINESS WIRE)--InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced its strategic partnership with Ad ...

Fotona, a global leader in high-performing laser systems and energy-based devices for aesthetic, dental and gynecological ...

Women across the globe redefining marketing leadership through innovation, strategy, and purpose-driven campaigns are in the ...

Steve Babaeko is the CEO & Chief Creative Officer, X3M Ideas and a Visiting Fellow at the Henley Business School, University of Reading. Africa, the birthplace of humanity, has always been a source of ...