Global advertising expenditure is on track to grow by 10.7% in 2024, reaching an unprecedented $1.08 trillion, according to the latest report from WARC. This growth represents the strongest rate in ...

As the productivity app market evolves from feature-based competition to value-driven growth, global developers are seeking clear and actionable insights to navigate this transformation. Today, ...

Havas is reportedly in preliminary talks with WPP over a potential strategic arrangement, according to media reports.

WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

Media inflation is expected to drive a 4.6% increase in global adspend in 2024 to $752.8 billion, according to Dentsu’s December Global Ad Spend Forecast. Digital is forecast to represent 58.8% of the ...

The Kellogg Center for Global Marketing Practice helps academic and marketing professionals work together to solve real problems with academic rigor and disseminate what is learned. GMP promotes ...

WPP is a multinational advertising and public relations company offering marketing and branding services worldwide. The company's share price and growth trajectory has been materially impacted by the ...

SAN MATEO, Calif.--(BUSINESS WIRE)--InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced its strategic partnership with Ad ...

Facebook’s global advertising revenue is forecast to surpass $100 billion in 2024, according to WARC Media’s latest “Platform Insights” report. If achieved, that would make the Meta-owned platform the ...

He will bring more than 20+ years of experience to help shape the Comcast Advertising, Effectv and FreeWheel brands in response to the shifting multiscreen TV landscape NEW YORK--(BUSINESS ...

Women across the globe redefining marketing leadership through innovation, strategy, and purpose-driven campaigns are in the ...

Steve Babaeko is the CEO & Chief Creative Officer, X3M Ideas and a Visiting Fellow at the Henley Business School, University of Reading. Africa, the birthplace of humanity, has always been a source of ...