As a business owner, a key component to your business plan is likely how to promote your product. It's important to create an efficient, results-driven marketing and advertising strategy, especially ...

Marketing orientation means that the resources of the company are directed toward meeting the wants and needs of the customer. A company with a marketing focus understands every aspect of its markets ...

Farley, John U., and Rohit Deshpandé. "Charting the Evolution of Russian Firms from Soviet 'Producer Orientation' to Contemporary 'Market Orientation'." Journal of Global Marketing 19, no. 2 (2005): 7 ...

Journal of Marketing Theory and Practice, Vol. 15, No. 2 (Spring, 2007), pp. 113-125 (13 pages) The market orientation construct is central to the study of marketing; however, scholars have expressed ...