Google wants to sprinkle generative AI ‘magic’ over as many of its businesses as possible. Also up for a dusting of machine learning fairy dust: Google’s advertising business. Google wants to sprinkle ...

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Dec 19 (Reuters) - Alphabet-owned Google GOOGL.O plans to reorganize a big part of its 30,000-person ad sales unit, The Information reported on Tuesday, citing a person with knowledge of the situation ...

Dec 19 (Reuters) - Alphabet-owned Google (GOOGL.O), opens new tab plans to reorganize a big part of its 30,000-person ad sales unit, The Information reported on Tuesday, citing a person with knowledge ...

Google is facing a new antitrust lawsuit in Australia over its monopolistic ad tech practices. The class action, organised by law firm Woodsford and led by Piper Alderman, intends to collect ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Agencies have begun to quietly talk about Google holding dinner meetings in New York and Los Angeles during the past few months for execs who typically work with buy-side tools but not ...