Google has offered to tweak its ad tech products to settle a European Union order after a near-€3 billion ($3.4 billion) ...

Google said it has made significant improvements to the Google Ads advertiser suspensions. Google said it reduced incorrect ...

Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity ...

Built on Google’s Gemini models, the new agentic tools are designed to help advertisers interpret data, identify performance ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Google ‘s gobbling up another advertising company, the search giant has announced. Google will acquire Teracent, a Silicon Valley startup specializing in “intelligent display advertising.” Yep — that ...

Google announced that the vehicle ads are now available to all US advertisers. Vehicle ads are a performance-focused, lower funnel ad format which allows auto advertisers to promote their entire ...

Google has updated its advertising policy to allow cryptocurrency wallets to advertise globally for the first time, as long as advertisers comply with local laws and regulations. Google GOOG is ...

Google responded Friday to the European Commission's decision that its ad-tech business breached antitrust rules - rejecting ...

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...