Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Built on Google’s Gemini models, the new agentic tools are designed to help advertisers interpret data, identify performance ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement. Google Ads now allows more control over ad ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Google ‘s gobbling up another advertising company, the search giant has announced. Google will acquire Teracent, a Silicon Valley startup specializing in “intelligent display advertising.” Yep — that ...

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...

Google is reportedly pitching advertisers to buy into ads in AI Mode. The folks over at AdAge have some slides from a Google presentation with the pitch. "Google is getting ready to roll out AI Mode ...

Google is launching a new ad transparency center that will let users search for verified advertisers and their campaigns across all of the company’s platforms, including Search, Display and YouTube.

In April, a US District Court ruled that Google monopolized open-web digital ad markets. Now, the tech giant and the US Justice Department are at odds about what Google must do about it. The DOJ ...

There are so many ways to reach your ideal customer using audience targeting in Google Ads. We’ve recently covered Detailed demographic segments, Lookalike segments and Engaged Audiences, Today, we’re ...