Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. Google is introducing new advertising features on ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its service capabilities with advanced ...

Despite zero growth on Google's core advertising segment, the introduction of advanced AI capabilities like PaLM 2 has the potential to revolutionize the search experience and attract more advertisers ...

For years artificial intelligence has been subtly pulling strings in the background of Google ads, serving as the secret sauce behind many successful campaigns. But like a stagehand stepping into the ...

Alphabet experienced strong revenue growth during the pandemic but has started to normalize in the post-pandemic era. The total advertising business represents a significant portion of Alphabet's ...

Advertisers should review and verify all phone numbers in their ads, as Google will soon disallow any linked to fraud or past ...

When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmart or Target ad buys. And, if you’re a B2B, you might ...

Google enhances GA4 advertising data, aligning user counts with Google Ads for improved remarketing abilities. Google aligned advertising audience sizes in GA4 and Google Ads. A new "Advertising ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

AI chatbots have only just been put into consumers’ hands, but tech giants are rushing to monetize them. For instance, shortly after Bing Chat’s arrival, Microsoft began slipping ads into the ...

If you’re serious about promoting your business, whether it be a local service, restaurant, or online store, and you’ve already created a Google Business Profile, it might be time to consider Google ...

As we head into Alphabet's (GOOGL) earnings report tomorrow, some of the biggest questions analysts will be asking on the conference call should surround Wiz and NVIDIA and those big plans I discussed ...