At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

Google has begun testing ads inside its AI-powered Search mode and Gemini-powered experiences, signalling the next phase of how advertising could evolve in AI-driven interfaces ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user ...

Alphabet's price-to-earnings ratio of 29.8 and forward P/E of 27.3 are exceptionally reasonable considering that Alphabet is ...

Google Ads introduced a quiet but impactful change last week to how ads can show up on the search results page. High-performing ads that used to be eligible only for top-of-page positions can now also ...

Ironically, cybercriminals now use Google search advertisements to promote phishing sites that steal advertisers' credentials for the Google Ads platform. The attackers are running ads on Google ...

The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter ...

Google has long let hotels buy ads at the top of its search results. Yet these paid ads have only shared generic, static information about a property. Google said Monday it had changed that by ...

On Friday, Google began to show these massive pop up, overlay ads, on top of the Google Search results, for when you search for your business and are logged into your Google Business Profile account.