Search Engine Land

Google Ads target ROAS: Everything you need to know

Target ROAS is the most sophisticated of Google’s smart bidding strategies. In previous articles, we’ve tackled Maximize Conversions, Target CPA and Maximize Conversion Value. This article explores ...
Search Engine Roundtable

Google Ads Lowers Customer Lists To 100 Visitors For Targeting On Search Campaigns

Google Ads, sometime after June 2024 and November 2024, updated the size of your data segment requirement from 1,000 active visitors in a 30-day period to 100 active visitors in the same period. This ...
Search Engine Land

Google Ads Target Impression Share explained: Pros, cons, and when to use it

Target Impression Share is a bidding strategy that often raises questions. In this article, I’ll walk you through: Target Impression Share is a unique bidding strategy in Google Ads because it focuses ...