When you begin to explore online advertising to promote your business, you will soon encounter two pricing models: The cost per impression and the cost per click. Cost-per-click ads are pretty ...

The advertising acronym CPM stands for "cost per thousand impressions," which is a measurement of how much money it costs you to reach 1,000 readers, viewers, visitors or listeners. A publisher's ...

Whether it be price or performance, there are so many things you will need to calculate in online advertising. How many clicks do your ads need to hit your target CPI? What viewability rate will make ...