A successful fund-raising catalog combines a wide range of specific products with higher-priced appeals for money that can be used for a broad range of needs, said Robbin Gehrke, senior vice president ...

Making an effective product catalog relies as much on organization as it does on layout and design. In addition to making your products look attractive, make it easy for readers to find what they're ...

One of the benefits of owning a Mac is the ability to print to a PDF file, which is built right into the OS X operating system. This means you can create a content-rich evergreen PDF catalog using ...

“To see what a customer buys, you have to see it through a customer’s eyes.” The visual appeal of the products is now influencing a customer’s decision more than ever. If an online seller can showcase ...