In a world where innovative ideas are the currency of success, my role as the founder of Mitgo Group is imperative. Over the years, I have led project ideas that have revolutionized the industry and ...

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In the past, companies have used “planned obsolescence,” deliberately designing products with limited lifespans so that customers would have to buy more. From light bulbs engineered to burn out after ...

The next layer is cocreation, a participatory design methodology drawing from users lived experiences to inform what gets ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

Imagine you have a space exploration company, and you need to design a suit optimized for traveling to Mars. That’s a tall order, and it’s going to require a lot of research—likely starting with a few ...

More than a sales tool, a product demo can be the moment your brand earns credibility and converts prospects. A strong demo proves value in real time, turning curiosity into confidence. Too often, ...

The Design MasterPrize (DMP) has revealed the winners of its 2025 edition, celebrating creative excellence in Product, ...

Reviews are a goldmine of data for ecommerce sites, yet many businesses fail to fully harness their potential. Often, reviews are collected but left underutilized, despite being some of the most ...