Opinions expressed by Entrepreneur contributors are their own. In their book Start Your Own Busines s, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your ...

A sales presentation folder can be a salesperson's best friend. Attractive and informative marketing materials, such as product brochures and specification sheets, organized in a folder offer a ...

“I am CEO of an educational sales organization, and we need to transform our telemarketing staff into salespeople who go out into the field, make presentations and do lunch-and-learn new product ...

If your salespeople aren't effective presenters, they'll never achieve their full potential, even if they're already good at selling. Which is why it's critical that you understand and monitor this ...

Perhaps the most important sales skill is being able to handle buyer objections during a sales presentation. Making the sale hinges on being able to deliver your sales message no matter what, so it's ...

A sales presentation is “what you say to the customer when you have the floor.” It is not a conversation, a questioning session, or a rapport-building chat. It is what you say when you must literally ...

Here's a quick tool to strengthen your sales presentations: a list of the 20 most common errors that people make when giving presentations, along with some "rule of thumb" advice.

Opinions expressed by Entrepreneur contributors are their own. If you sell things, then you must present things — there’s no getting around it. Customers have to see what you sell, what it does, and ...

Success in sales does not come from playing the good hands well. That is easy. It comes from playing the bad hands well. So how do you play the bad hands well? It comes down to practice and ...

When you're asked (or allowed) to make a sales presentation, you want to be certain that whatever you say helps the customer make the right decision. That's only possible if you understand the ...

How do you craft an effective sales pitch? First, ditch the “pitch”—or at least neglect the traditional meaning of the word. It basically describes what salespeople used to do—throw information at ...

Sales. Believe it or not, most of us are in the sales business. Courtroom attorneys, both prosecutors and defense lawyers, are in the sales business. Their product consists of arguments for or against ...