Market research is critical in determining if a business idea has actual customer demand to avoid common startup failures. Understanding customer needs, their willingness to pay, and the “why” behind ...

Two mistakes can doom any new business — and many people make them, says Julia Austin. The first mistake: not doing enough research to make sure there's a viable market for whatever you want to sell, ...

A Cleveland-based company is projecting over $1 million in revenue after one year in business as a result of its virtual presence and online shopping methods, including TikTok shop. Little Ouchies, ...

Anna Alejo is CBS News Colorado's Executive Producer of Community Impact. She works with the news team to develop more grassroots relationships and original content at the neighborhood and local ...