TV Technology

TVB: Local TV News Remains Valuable To Viewers, Advertisers

NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their ...
The Desk on MSN

Amazon brings local TV advertising to Prime Video

Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.
KHQ

Nexstar and Sinclair bring Jimmy Kimmel's show back to local TV stations

LOS ANGELES (AP) — Nexstar Media Group joined Sinclair Broadcast Group in bringing Jimmy Kimmel’s late-night talk show back to its local TV stations on Friday night, ending a dayslong TV blackout ...
RBR

TVB: Demand Still Strong for Local TV News

The “essential role of local news in Americans’ lives” very much includes over-the-air broadcast television, a new study released Monday from the Television Bureau of Advertising (TVB) states.
The Desk on MSN

DIRECTV takes on local TV with political advertising product

DIRECTV is launching a new product called DIRECTV Elect that gives political ad buyers greater reach through connected TV ...
TV Tech

CIMM, TVB Study Examines Local TV Measurement Problems, Solutions

NEW YORK —The Coalition for Innovative Media Measurement (CIMM) and TVB have released a study examining how local viewing is ...

Why have so many local TV news journalists left the industry?

TV’s Kim Khazei are just the most recent examples of the accelerating flight of broadcasters from the airwaves.
Park Rapids Enterprise

Ways to find your local TV schedule now that Entertainment Extra has discontinued

Here are other easy ways to check your local TV schedule, depending upon which cable or satellite service that you have.