While "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to lead in marketing. Marketing budgets as a percentage of company ...

When consultant Catherine Littell, ’08, advises entrepreneurs on how to refine their messaging and rise to the next level, she speaks with unusual authority —after all, she’s been there. In 2006, soon ...

Ajay Gupta founded Stirista in 2009. As CEO, he oversees the data-driven, performance marketing solutions provider's global growth. Every day we hear about the state of the economy, rising inflation ...

Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

This spring, Union County College is offering several new non-credit marketing classes, including a certificate in Marketing Fundamentals, to provide individuals with critical knowledge to market ...

Are you a print subscriber? Activate your account. By Asa Hiken - 1 hour 40 min ago By Ad Age and Creativity Staff - 2 hours 1 min ago By Tim Nudd - 4 hours 7 min ago By Tim Nudd - 4 hours 19 min ago ...

Writing a product description isn't that hard. Your prospect wants to know what you do, what they can do with your product, and the benefits they’ll receive. Getting a product or company name and ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

I attended a Canadian Marketing Association roundtable recently. The topic was the role marketing organizations play in helping retailers drive results. The panelists were a who's who of Canadian ...

Some people want you to think influencer marketing is simple: Use their platform to procure an influencer, promote your product, pocket a tremendous return. It all makes sense; people are banner blind ...