Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. After running an agency for over 20 years, I have likely adapted and ...

Instead of solely relying on data, marketers should use a process-oriented approach that digs deeper into the root causes of problems and avoid reactive solutions that don't address the core issues.

In our work to help companies understand the value of applying process to their marketing and sales activities, we have found many reasons for resistance, including the preconception that much of what ...

Robotic Process Automation have served to help back-end processes, but now some are seeing its emergence in marketing. Marketers long for automation and currently have tools available like Marketo, ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Workato, the leading enterprise automation platform, today announced the launch of the new Marketing Process Automation Certification, part of the company’s ...

Planning requires collaboration and teamwork across business units, which likely all have their own priorities. Here are some concrete steps to reach alignment. When you think about marketing planning ...

Not all marketers think in terms of processes. Those little routines and steps that you go through for everything from updating the CRM system to approving a campaign. In white collar, professional ...

Strategic marketing relates to the action plans used by a company when allocating its resources to implement competitive strategies, which is the way it competes to strengthen its market position. In ...

The pandemic turned some automotive ads into real family affairs. Automakers have turned to a predictable blueprint over the years when pitching utility vehicles and minivans: bustling children in the ...