In our work to help companies understand the value of applying process to their marketing and sales activities, we have found many reasons for resistance, including the preconception that much of what ...

If it's true that marketing can make even a mediocre product successful, imagine what a well-executed marketing piece can do for yours. Of course, the ad should meet the goal of achieving an almost ...

Right now too many people are looking for a magic marketing pill, some new process or a way to make a video or tweet to go viral. Too many people are reading articles and watching how others see the ...

Strategic marketing relates to the action plans used by a company when allocating its resources to implement competitive strategies, which is the way it competes to strengthen its market position. In ...

As I wrap up this five-part series designed to help you implement data-driven marketing, it’s time to talk about process. Granted, process is usually not a hot topic among marketers; most can’t ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. After running an agency for over 20 years, I have likely adapted and ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

Law firm leaders interested in a succinct description of the marketing, business development and client development functions of the firm might be interested in this graph courtesy of Group Dewey ...