Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...

Any effective marketing strategy has a specific focus. The strategy must give the company direction in utilizing its available resources as effectively as possible for reaching the desired audience.

As I discussed in last month's column, a Competitive Advantage is vital to the ongoing success and indeed viability of a company/business. Once a company/business has achieved a clear understanding of ...

Michael Porter literally wrote the book on business strategy and competition. Fortunately, that book was just his starting point. In a virtual fireside chat at University of Colorado Boulder’s Leeds ...

NEW DELHI: Micro economist Michael Porter can't fathom CEOs, who claim that today's pace is too fast for firms to have a long-term strategy. If you want to make a difference as a leader, you have got ...