Instead of solely relying on data, marketers should use a process-oriented approach that digs deeper into the root causes of problems and avoid reactive solutions that don't address the core issues.

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. After running an agency for over 20 years, I have likely adapted and ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

Strategic marketing relates to the action plans used by a company when allocating its resources to implement competitive strategies, which is the way it competes to strengthen its market position. In ...

I don't know your name. I wish I did. But if your name happened to be Hannah, and I started this article off with "Hey Hannah," that probably wouldn't be the magic pixie dust that drew us together in ...

The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...

For those of us who were brought up e-marketing, e-shopping, e-dating, e-gossiping—and all things e—we may feel smug that we are truly paperless (are we really?), and thus we are so green in our ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Workato, the leading enterprise automation platform, today announced the launch of the new Marketing Process Automation Certification, part of the company’s ...

Law firm leaders interested in a succinct description of the marketing, business development and client development functions of the firm might be interested in this graph courtesy of Group Dewey ...