Doc has written a number of times about how production printing (statements, invoices, etc.) can be used effectively as a marketing tool. But many marketing types are hesitant to engage in the ...

Some of the most frenzied months in a marketer's life can follow the utterance of eight simple words: "I have an idea for an ad campaign." Who usually utters these words? A small-business owner like ...

What's your production process like? How can you improve it? These tips and tools can help you optimize your workflow. "Defining your email marketing campaign strategy and goals helps guide the ...

From indie movies to massive productions like Marvel’s “Avengers,” all films are developed following specific creative and strategic business guidelines. If you’ve ever wondered how a movie gets made, ...

As a business owner or operations manager responsible for production, understanding the supply chain is essential to the success of your business. Any obstacle or impediment to the smooth flow of ...