The backbone of a commerce engine is having accurate, unified and trusted master data flowing throughout the organization.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Partain Marketing ...

Luckily, Inc.’s annual Power Partners list highlights the best-in-class companies that focus on advertising and marketing so ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Marketing is responsible for putting out messages and content that generates leads for sales, so shouldn’t the two departments be on the same page? Sales and marketing. We often hear these two words ...

Once upon a time, in a bustling city of commerce, two renowned departments excelled in their exceptional skills for generating wealth for their thriving businesses. One was sales, adept at persuading ...

The business objective is the underlying driver of everything you do. Refer back to it often and really think about whether ...

Coached by Mary Nielsen, faculty specialist II in marketing, Western students posted top finishes in both competition ...

A study in the journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized ...

Data Management Professionals South Africa (DMP SA), a specialist in data management solutions, has appointed Derek Street as ...