The virus that must-not-be-named has officially become a full-blown nightmare. As the virus continues to spread, businesses continue to suffer. Business-to-Business or B2B companies are no exception; ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The business-to-business (B2B) landscape has been reshaped by digital transformation. It's ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

Namita Tiwari is a marketing expert and business strategist with 21 years of experience with top technology players across the globe. The complexity and length of business-to-business buying cycles ...

Strategic rebranding and digital marketing initiatives lead to significant lead growth and enhanced market visibility for the B2B procurement platform. Stuttgart, Germany , Sept. 09, 2025 (GLOBE ...