We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

The following is reprinted with permission from strategicplanningMD.Strategic planning is a process by which we determine the answers to two questions and then craft a plan to achieve desires results.

In a recent post, I asked the overly pretentious question "What Does Strategy Really Mean?" and I answered this question by giving the following definition: an organization’s strategy is its unique ...

Strategies are actions a business takes to compete more aggressively, to acquire additional customers and to operate the company more profitably. A successful strategic plan provides the information ...

SILVER SPRING, Md., Sept. 19, 2019 /PRNewswire/ -- Bates Creative has officially rebranded its agency to Beyond Definition, reflecting its growth, approach, and determination to deliver more on behalf ...

In the age of AI, corporate strategy must shift from the industrial logic of scale and scope to a modern intelligence logic ...