The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

In a recent post, I asked the overly pretentious question "What Does Strategy Really Mean?" and I answered this question by giving the following definition: an organization’s strategy is its unique ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum ...

The term multidomestic describes a set of strategies used by companies that operate in more than one country at a time. As smaller businesses expand their operations into markets overseas, they will ...

This guest post has been authored by Dr. Mike Steger and Dr. Pninit Russo-Netzer. How can I have a more meaningful life? This is a common question posed to us as meaning in life experts and scientists ...

That’s the assessment of Microsoft Executive VP for Windows and Devices Terry Myerson who was recalling the very first staff meeting with the newly installed CEO three years ago. “He deeply was ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...