The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

Christensen, Clayton M., and Jeremy Dann. "Processes of Strategy Definition and Implementation, The." Harvard Business School Background Note 399-179, June 1999. (Revised November 1999.) ...

Vol. 39, No. 3, Special Issue: Strategy Processes and Practices: Dialogues and Intersections (MARCH 2018), pp. 894-921 (28 pages) Research summary: Relying on ethnographic data from two consulting ...