Advertising is an integral part of an integrated marketing communications plan that also includes public relations and direct sales. Businesses have many choices of where and how to advertise, and ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage. Traditionally, brands advertised in the mediums of the day, namely print (newspapers ...

Today’s businesses are seeing a shift in how consumers prefer to learn about brands. Click-through rates for banner ads were at 9 percent in 2000; today, they’re less than 1 percent. As a result, ...

Advertising agencies offer either a general advertising service, creating advertisements for both consumer and business products, or a specialist service concentrating on particular sectors, such as ...

Inbound marketing is not an opposition to outbound marketing, they are just different types of digital marketing strategy. And, although there are many currents against their joint use, at Abia ...

The ad tech industry has been in flux the last couple of years. Many publishers have been looking to other marketing and ad options in order to bring in revenue. Merchants are tapping into ...