Advertising agencies offer either a general advertising service, creating advertisements for both consumer and business products, or a specialist service concentrating on particular sectors, such as ...

Today’s businesses are seeing a shift in how consumers prefer to learn about brands. Click-through rates for banner ads were at 9 percent in 2000; today, they’re less than 1 percent. As a result, ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage. Traditionally, brands advertised in the mediums of the day, namely print (newspapers ...

Inbound marketing is not an opposition to outbound marketing, they are just different types of digital marketing strategy. And, although there are many currents against their joint use, at Abia ...

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they ...

Advertising is an integral part of an integrated marketing communications plan that also includes public relations and direct sales. Businesses have many choices of where and how to advertise, and ...