The correct pricing strategy can make or break a business. As a small-business owner, your strategy dictates not only your profit, but the way your product is perceived. Value pricing strategies form ...

To retain customers long term, businesses must Identify ways to add additional value to current business offerings.

In a relatively new market like organic food, I believe the first company to gain significant market share will end up as the eventual market leader. Low prices are especially critical in gaining ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose over the last two years, companies across the globe have worked to protect ...

Profitably scaling AI requires more than growth. Design monetization funnels, educate users and continuously adapt to balance ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

Companies across many industries historically have used a cost-based approach to setting prices for goods and services. But many are starting to explore an entirely different approach called ...

I reiterate a Sell rating on Ecolab Inc. due to ongoing weak demand in heavy industrial and paper markets despite management's effective margin expansion strategies. Q2 FY 2025 results showed modest 3 ...

For a while after the pandemic, quick-service restaurants were rolling right along. Many raised prices in 2021 and 2022 and consumers, who were excited to have stores available again, still kept ...