Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report. Google introduced a new analytics feature in late July ...

Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically excluded.

Google is upgrading the new App + Web property in Google Analytics, which allows users to measure multiple websites and apps. App + Web properties were introduced this past July, and allow people to ...

SimilarWeb, a startup taking on web measurement services like Alexa and comScore, is now expanding its intelligence platform to include the world of native mobile apps and mobile web, in addition to ...

As the mobile and tablet market and sales has performed better than the PC market in the past year, the near future as predicted by Eric Schmidt saying that everyone will own a smartphone is becoming ...

Mobile app analytics service App Annie unveiled a new tool today that it says will help publishers better monitor how well their apps are performing. With this enhanced offering, apps can now gain ...

Cody has been writing with Android Police for ten years. While best known for the hundreds of APK Teardowns and breaking news on many of Google’s new products and services, he also covers deeper ...

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Increase in inclination towards mobile-based advertising among enterprises, shift toward personalized and customer-centric marketing, and emergence of BYOD and BYOA are expected to propel the growth ...

NEW DELHI, India, April 23, 2019 /PRNewswire/ -- According to a new report Global App Analytics Market, published by KBV research, The Global App Analytics Market size is expected to reach $3 billion ...