Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Every organization’s online presence is growing and accelerating. This includes retail, of ...

Three stealthy tracking mechanisms designed to avoid weaknesses in browser cookies pose potential privacy risks to Internet users, a new research paper has concluded. The methods — known as canvas ...

With growing data privacy controversy over the use of tracking tools and analytics embedded in health-related websites, it's becoming increasingly important for entities to carefully and proactively ...

I read an article regarding web tracking from ReadWriteWeb recently that introduced me to some new tools that I think some of you may find interesting. Web tracking is something many people don’t ...

If you’re looking to minimize litigation risk, opt-in consent is realistically the only thing that works,” said Elliot Golding, a partner at McDermott Will & Schulte. “But that’s a tough pill for a ...

Amy Jessel made the conscious decision not to buy Facebook or Google ads to promote her nonprofit company ShapingYouth. "I went to great lengths not to monetize via Google AdSense or even sponsorship ...

The largest website operators in the country, including Microsoft Corp., Yahoo Inc. and AOL Inc., say it is impossible for them to monitor all the tracking technologies their sites install on visitors ...

Amid the booming age of video rentals that marked the 1980s, former President Ronald Reagan sought to protect the privacy of customers' video rental history and ...

Alphabet Inc's Google will not build or use alternate tools to track web browsing traffic once it begins phasing out existing technology from its Chrome browser next year, it said in a blog post on ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Using tools to track your website traffic is an excellent way to generate leads and make customers' online experiences more personalized. Tracking website visitors isn't just about knowing what pages ...