What’s the most important characteristic to convey to new and prospective customers? Let’s start by examining the two main traits that form first impressions — confidence and trustworthiness. Social ...

When it comes to marketing your business, you know it’s critical to establish an ongoing relationship with customers and prospects, especially when you’re just starting out. What’s one of the first ...

Officer Bridget Bofysil has a striking new partner to patrol Eastern Michigan University’s campus each week. He’s a hard-working investigator who loves to meet students and staff at the Ypsilanti ...