Forbes contributors publish independent expert analyses and insights. The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital ...

What makes people think an AI system is creative? New research shows that it depends on how much they see of the creative act. The findings have implications for how we research and design creative AI ...

In the study, participants were asked to evaluate the creativity of robots based on their still life drawings, both after and during the process of making them. What makes people think an AI system is ...

Three books examine what we gain and lose when we let machines create. In 2021, 20 years after the death of her older sister, Vauhini Vara was still unable to tell the story of her loss. “I wondered,” ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If you work in digital product design, especially in fast-moving sectors like fintech or ...