Forbes contributors publish independent expert analyses and insights. The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital ...

What makes people think an AI system is creative? New research shows that it depends on how much they see of the creative act. The findings have implications for how we research and design creative AI ...

In the study, participants were asked to evaluate the creativity of robots based on their still life drawings, both after and during the process of making them. What makes people think an AI system is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If you work in digital product design, especially in fast-moving sectors like fintech or ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with shortcomings. Creating original assets for every platform takes time, ...

A sweeping review of more than a century’s research upends the popular notion that left-handers are naturally more creative. Cornell psychologist Daniel Casasanto’s team sifted nearly a thousand ...