Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). Beginning July of 2023, ...

You know that half the money you are spending on Internet advertising is wasted — you just aren’t sure which half. You’ve read about Web analytics and have played with the free tools that come from ...

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the key reasons why web analytics matters for businesses. At present, ...

Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.

Google raised eyebrows again with its latest acquisition, the purchase of a privately held software firm that specializes in Web analytics. The search engine giant said it bought San Diego, California ...

Think of your online data like pieces of a jigsaw. All assembled, these make a crystal clear picture of you – your IP address, interests, name, and so on. Look at one or two pieces at a time though, ...