For too long, software teams have been forced to choose between knowing what’s happening and understanding why. Product analytics told us where users dropped off, but not what would have worked better ...

In today’s connected world, information is everything. Data has become the currency of modern business, and companies that ...

Data analytics, business intelligence and data visualization software are critical components of the big data technology stack. They are the tools that everyone from everyday business users to ...

In marketing, segmentation has traditionally been the name of the game, with marketers slicing and dicing their prospective customers by demographic, geographic, psychographic and behavioral criteria ...