New ad spots for Yahoo DSP were released on Monday as part of the demand-side platform’s multichannel Expect Results campaign ...

The campaign, created in partnership with Conscious Minds, brings a sense of comedic levity to the increasingly heated DSP ...

Why did Bill Murray see a dog when he looked in the mirror? Yahoo’s big game ad prompted viewers to email Murray at Billhimself@yahoo.com to learn the answer. The brand-awareness campaign, which will ...

The company, which was incorporated on March 2, 1995, turned 30 years old this month. But a lot has changed since 1995, which was also the first year that ads ran on the Yahoo site. Today, Yahoo has a ...

SAN FRANCISCO, June 24 (Reuters) - Yahoo Inc. is merging the two main parts of its U.S. advertising business after veteran sales executive Wenda Harris Millard resigned, the latest in a string of ...

NEW YORK, Sept 24 (Reuters) - Yahoo Inc's chief executive said his company's new system will make Internet advertising cheaper and easier for publishers and advertisers. Yahoo Chief Executive Jerry ...

Yahoo/Adobe initiative will allow publishers to display contextually relevant, dynamically generated ads on PDF files posted on the Web or sent via e-mail Yahoo and Adobe are partnering to allow ...

An estimated 2.5 million Yahoo users were likely infected with malicious software, after hackers hijacked some of the company's advertisements, and used them to attack web surfers. According to cyber ...