Netflix has added Yahoo‘s demand-side platform [DSP] to its roster of programmatic advertising partners. In a blog post, president of advertising Amy Reinhard called the move a “milestone” and said it ...

The integration allows agencies to plan, activate and measure Spotify campaigns within Yahoo DSP, alongside display, video, ...

Netflix and Yahoo announced a partnership on Monday that will allow prospective ad buyers to purchase programmatic connected TV inventory through Yahoo DSP. The deal covers all 12 regions where ...