Every major shift in ad tech triggers a race for control. The rise of artificial intelligence is no different. This time, the prize is data. As AI becomes the foundation of ad targeting and ...

Marketing budgets are getting tighter, at 7.7% of a company’s revenue in 2025, down from 11.3% during 2015, and the pressure to convert sales is growing. Modern marketers have an armoury of tools ...

Advertising Week LATAM regresa a la Ciudad de México del 31 de octubre al 1 de noviembre de 2023. Una vez más en el Papalote Museo del Niño, las mentes más brillantes de marcas, agencias, medios, ...

With PayPal Ads officially launching in the UK, Henry gives us a behind-the-scenes look at the global rollout, key lessons from the U.S. debut, and what sets PayPal apart in the crowded commerce media ...

The Ski Resort Analogy Think of a streaming platform as a ski resort. The core business is clear: sell lift tickets (media) and deliver great snow (audience reach). It might be tempting to see ski ...

As we enter Q4, a traditionally busy time for food and beverage brands overall, the industry is wrestling with changes in consumer buying habits, particularly among the coveted Gen Z/Millenial ...

Contextual advertising once carried the reputation of being a backup plan. As third-party cookies faded from reliability, many saw contextual as a privacy-compliant substitute – safe, but hardly ...

Join Kate as she talks with Dr. Cheryl Robinson, Founder, Creative Renegade Media and Contributor, Forbes, about definitions of success, the common thread among successful women, medical gaslighting ...

Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser ...

In the last year, the pandemic has forced businesses to rethink everything. Companies have scrambled to figure out how — and even whether — to move forward. We all watched as talk of a “return to ...

The B2B buyer’s journey has evolved into a dynamic, multifaceted, and—yes—often lengthy process. Especially at the enterprise level, the traditional linear path from awareness to purchase has ...

In an increasingly interconnected global economy, the pursuit of international market expansion is not just an American dream but a strategic imperative for businesses worldwide. Beyond tapping into ...